Organic Website Optimization

Every website should have a clearly-stated purpose and defined goals to achieve that purpose.  If you're like most website owners, you have a website in order to attract visitors, inform them, and turn them into clients.

In order do that, your site must:

• be easy to find;
• engage visitors;
• present you as an authority;
• and provide a clear pathway to turn each visitor into a customer.

At Ars Nova, we take an organic approach to website optimization.  It involves more than just search engine optimization... it's about analyzing your target audience, determining the most efficient way to reach them, optimizing your site not only for search engines, but for user experience, and measuring the results.

This process involves analyzing your existing traffic, setting goals, and working with you to achieve those goals.

Site Analysis:

• Current traffic
• Target audience demographics
• Content
• Design
• Search engine optimization best practices within site
• Search engine results
• On-site search trends (if used)
• Use of social media
• Devices (desktop versus mobile)
• Funneling visitors to contact areas
• Site speed (do pages load quickly?)

Goals:

• Attract more qualified visitors
• Increase search engine ranking
• Increase conversion of visitors into customers
• Optimize use of social media and/or blogs